Percolate is a leading Content Marketing Platform for the world's largest and fastest growing brands. Transition is Percolate’s annual marketing conference hosted in San Francisco, New York, and London that brings together leaders from around the world. The theme of this years's Transition was "The path to digital change". Based on the brand system we created, I came up with the opening animation telling the story of Percolate’s visions and goals.
As the brand designer, I worked on creating the event experience including website, brand system, animation and visual. Every year we adapt the brand identity to present the current theme, and I used the elements in our brand system to tell the story of change. With this abstract style, the biggest challenge was to find the right balance between the aesthetic and story-telling.